Our Team

Mike Bell


Mike has been in the automotive industry for over 20 years. He worked for another distributor before going out on his own. Mike doesn’t see himself as “the boss”, but as one of the staff. Mike uses his vast experience in all facets of the business, from service to sales to working in the office. He takes great joy in being able to fix a customer’s problem or make their job easier and their business more profitable. He looks forward to not only building the business, but building relationships with our customers.

In his free time, he enjoys camping with his wife and daughter or helping out at one of his favorite Christian youth camps.

Mike is an ALI certified lift inspector (Inspector #1912), so we can provide the ALI certified inspection for all your lifts.

Bill Shepardson

Office Manager

Bill has been with the company since June of 2014 after spending the previous 15 years in the hospitality industry. He works in the office handling accounting, scheduling, ordering and customer service. His job is to make the jobs of all the other employees easier.

He enjoys spending time with his wife and three children, watching Detroit Lions football, and a good movie.

Bill volunteers at his local church in the AWANA program, and is also a member of their Ministry Board.

Josh Larson

Service Technician

Josh, a life-long Michigander, started working with us in March of 2018. He grew up in Grayling, but currently resides in the Cadillac area. He love old cars and Harley Davidson’s.

Before joining Superior Automotive Equipment, Josh spent  years working with local businesses doing a lot of mechanical work. He knows his way around equipment and vehicles.

Josh is an avid fisherman (even though he doesn’t eat fish). In his free time, he loves to be at the local race track. He’s even been part of the pit crew for one of his friends that races.

Even though Josh is new to Superior Automotive Equipment, he brings a great work ethic, a good attitude, and a willingness to adapt to any situation.

Josh is looking forward to working hard to help get, and keep your equipment running properly, so you can do your job effectively.